The Team

Dr. Sam Nassif, Ph.D., PCC
  • Trust 100%
  • Wisdom 85%
  • Geopolitics 85%

Dr. Sam Nassif, Ph.D., PCC

Trainer & Coach

Dr. Sam Nassif is a professor of Management and teaches Leadership at the Executive and Master level. He is member of the “Strategic Council for Attractiveness” of the Princely Government of Monaco.

Dr. Nassif is a former Provost and Dean of the American-European University in Monaco (1993 – 2001), and President of the “Centre for Research and Development” in Monaco (1996 – 2000). He also has directed more than 100 theses and chaired panels for 200 theses.

Prior to being in academics, Dr. Nassif has had some 20 years experience as General Manager in the field of large construction projects. By working in the United Kingdom, France, Saudi Arabia, Lebanon, and Monaco he has benefited from exposure to broad international culture.

After completing his engineering studies at the “St Joseph University – Ecole Centrale de Lyon”, Dr. Nassif went to obtain a Master of Science at the “American University of Beirut” before finalizing his Ph.D. at the “University of Salford” in the U.K.

In 2003, Dr. Nassif joined the I.C.F. (International Coach Federation) and earned a Professional Certified Coach (PCC) credential. He is a graduate of the International Coach Academy (I.C.A.). His field of expertise is training and coaching executives and leaders.

He is the creator of the following psychometric instruments & tools: « Leadership Style Evaluation »; « Motivation Inventory Level » ; « Engagement Inventory Level » ; « Trust Inventory Level » ; « Values & Cultural Alignment Inventory » ; « Training Needs Finder » ; « Rapid Improvement Self-Esteem (RISE method).

On a personal level, Dr. Nassif actively participates in social organizations including the Knights of the Holy Sepulchre, a Committee of Bioethics, the Board of Administration of the Scouts of Monaco, the Christian Leaders and Entrepreneurs, and has been President of Radio Maria France for 5 years.

Finally, referrals who attest about his character have noted: honesty, integrity, respect, trust, patience, humor, and spirituality.

Wim Bastiaens, M.C.Sc.
  • Outside-in 100%
  • Eager to learn 95%
  • Best Dad 85%

Wim Bastiaens, M.C.Sc.


Wim Bastiaens has over 18 years of international management experience in leading Fortune 100 companies including Shell, AB Inbev and IBM.

His mix of industry experience enables him today to help clients develop and implement strategic projects that build market leadership, drive growth and financial performance. He is primarily consulting for larger corporations in various sectors and industries.

Mr. Bastiaens started his career in sales at Hilton International in 1994 and rapidly stepped into marketing management at Royal Dutch Shell. Here he became Marketing Manager for Shell France and the Benelux countries, winning an executive Vice-President award for a new segment market strategy, which significantly improved business results at low cost-to-serve. Later-on he is appointed Brand Manager for Shell Brands International in Switzerland, working on corporate positioning, brand licensing schemes and strategic partnerships. In addition he led projects in streamlining global business processes reducing overall OPEX with $ 2 billion.

Early 2005 Mr. Bastiaens joined AB Inbev, the world’s largest beer brewer, as Director Global Research and Insights. Created as a new, worldwide department he built global capabilities and connected market insights with brand strategy and business planning.

Mid 2008 he took-on the next challenge as Territory Marketing Leader for the Benelux countries at IBM, exploring new grounds by working-out a global pilot to unlock the $ 7.2 billion services opportunity in the SME segment.

Wim Bastiaens is a Belgian citizen, received a Master in Communication Sciences from Ghent University (Belgium) and studied Marketing- and Business Management at the Vlerick Business School (Belgium) and IMD (Switzerland).

Early experience in brand marketing led to profound fascination for how strong brands steer business results and deliver shareholder value.

He has one preferred guiding principle:
“If you can dream it, you can do it” (Walt-Disney)

Franco Quillico, M.B.A.
  • Patient 100%
  • Energetic 95%
  • Reliable 95%

Franco Quillico, M.B.A.


Franco Quillico received an MS Summa Cum Laude in electrical engineering from the Polytechnic of Milan, in 1979. In 1984 he graduated with a Master in Business Administration (M.B.A.) in Finance from the Wharton School, University of Pennsylvania, where he was awarded the Beta Gamma Sigma Scholarship Award for achieving the highest academic performance in the M.B.A. class.

After an experience in industry, his professional career has been in strategy consulting, with McKinsey and Bain, and in investment banking, with Salomon Brothers.

Mr. Quillico has advised clients in various industries: oil & gas, telecommunications, pharmaceuticals, packaging, banking, information services, construction materials, railroad, utilities, constructions, retail, real estate and fast food. He has also delivered Workshops for managers and entrepreneurs in several countries: United States, Australia, United Kingdom, France, Italy, Belgium, Switzerland, Spain, Germany, Greece, Finland, Russia, Czech Republic, Croatia, Ukraine, Mongolia, Algeria, Jordan, Kenya, Malaysia, Taiwan, Kuwait, United Arab Emirates and the Kingdom of Saudi Arabia.

Mr. Quillico is Professor of Mergers & Acquisitions at the International University of Monaco (where, in June 2006, he received the “IUM Outreach Award” for excellence in teaching which was presented to him by Prince Albert II of Monaco); Professor of Finance and Strategy at MIP, the School of Management of the Polytechnic of Milan; visiting lecturer at the Wharton School. In February 2011, together with his colleague Gregory Moscato, he has won the 21st European Case Clearing House (ECCH) Case Award in the category “New Case Writers” for the case “Tango vs. Victor”.

Mr. Quillico is fluent in Italian, English and French.

Bernadette Yasso
  • Intuition 100%
  • Honesty 100%
  • Empathy 95%

Bernadette Yasso


Bernadette is a Professional Coach from the International Coach Academy. She is specialized in “Life coaching” and supports people to help them improve their well-being and find fulfillment at home and at work. Her authenticity and empathy are at the heart of her coaching style.

Ernie Yasso, Eng.
  • Strategy 97%
  • Negotiation 97%
  • Optimism 95%

Ernie Yasso, Eng.


Ernie is an International Business Developer and one of the best specialist in “difficult countries” for 25 years.

Dr. Nigel MacLennan, DB A.
  • Visionary 100%
  • Creativity 90%
  • Communication 90%

Dr. Nigel MacLennan, DB A.

Trainer & Coach

Dr. Nigel MacLennan leads MacLennan. He coaches CEOs, Directors and Senior Managers of national and multinational businesses to improve their skills so they can be even more successful.

Dr. Nigel MacLennan is one of the most prolific authors and thinkers in the field of leadership coaching (with 57 publications to date) and is probably the UK’s leading business improvement coach ( Nigel was born in Scotland and has lived in England most of his life, where he coaches only CEOs, MDs, Directors and Senior Managers of very large, profit making companies. He has written numerous best-selling organisational and business improvement books, and leadership development programmes, trains business coaches, turns around troubled national scale businesses, produces educational films, designs organizational improvement software and creates other resources to improve the performance of organisations.
Nigel operates on a guaranteed outcomes basis. That is, the leaders he serves can contractually expect a return on investment of 1000% (10 X) from his coaching.